Marathon Day 1 – Elevator Pitch

Posted: January 1, 2010 in 31DBBB, Blogging, Goals, NaBloPoMo, Valerie Rayne
Tags: , , , , , , , , , , ,

What I Learnt:

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).”

This is either going to be really easy or really hard. At least it’s 150 words as opposed to 150 characters – the approximate length of a Twitter update (a tweet?!?). I tend to have a pretty difficult time keeping it under that on one or two day-to-day things, let alone a blog full of information over a span of time consisting of more than 48 hours!!!!

On the other hand, if you think about it in the length of an elevator ride, I think that I talk fast enough that I could relay all the information that I needed to about the blog to get someone to read it. Like I said, it’s going to either be really easy or really hard. If only it really were as simple as “A blog about a 23-year-old, stay-at-home Mom of four”.

QUESTIONS: (Please leave me your comments!!)

  1. Have you ever tried to write an elevator pitch?
  2. Do you Twitter (or whatever they call it)?
  3. What do you think of my simple “about this blog” sentence?
  4. Do you like my Elevator Pitch?

Why it’s smart for a Blogger to use:

  • One of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger have thought through and crystallised in your mind what your blog is about.

If you’re fuzzy on what your blog is about it’s unlikely that anyone else will have much of an idea either.

This one is a little bit difficult. I mean, I know my blog is about my life as a 23-year-old, stay-at-home Mom of four. I know my blog covers the boring and yet vast categories of my life. From the four kids and the happenings in their life, to the lack of money, to my hopes and dreams for the future and some of the stuff I like to do creatively. The blog is alot like a website, in the sense that it’s a one-stop-shop for everything that is a part of my life.

It’s a little hard to narrow it down into 150 words, though it would be even harder with the Twitter issue. At least I know what it’s about. Hopefully I can pinpoint it in 150 words for other people to know what it’s about 😉

Quotes Are From

31DBBBProblogger’s 31 Days to Build a Better Blog Challenge

  • Once you’ve got one it is brilliant for communicating what your blog is about to readers (both the ones you already have and potential ones), other bloggers, potential partners, media/journalists, advertisers and even to friends and family members who might not get what you’re doing.

Did anyone else just get totally excited reading this last quote? I’ve always loved when people wanted to read my journals. One of my favourite memories is my Mom and I sitting there reading my journals from when I was 14 when I first moved into my house. We laughed, we cried, we got into an arguement. It was great fun!

So to think that with the internet, there’s a potential audience of millions to laugh, cry and get into an argument with me, I couldn’t be more excited. It excites me to think about having readers. I’m excited and nervous and jittery. Connecting with other bloggers, nervous about that.

Today’s Task

Take some time out today to develop an elevator pitch for your blog. If you’ve already got one take a few minutes to review and refine it.

Questions and Answers Rant:

Q: Does your blog solve a problem or need?

A: Yes and No. If you’re need is to sit around listen to me rant about my life, then yes it solves a need. If you have a problem with the fact that you simply don’t have enough people already ranting at you, then yes my blog solves a problem. Otherwise, no…

Q: Define your audience

  • Who is your blog for?
  • Who are you attempting to attract?
  • Are you trying to target a specific demographic?

A: My blog is mostly for me. I created it so that I would have a venue to do what it is that I’m best at, and that’s rant. And by ranting, I don’t mean bickering and nagging and getting all up in your grill. I just mean that I tend to carry on, I tend to rant. In writing this, I’m hoping to attract anyone who feels like listening to me.

I don’t really have a target demographic. I want teenagers who are having sex to read this, teenagers who have never considered having kids reading this. I want Moms and Dads of all ages, shapes and sizes reading about the struggles and the triumphs of parenting. I want Grandparents and felines and single people and all people, to read my blog.

My Elevator Pitch

It’s a work-in-progress. Comments are more than welcome!

Problogger suggests making a short version and a long version of your elevator pitch.

Short Version:

The Rantings of a Tortured Mind – The trials and tribulations of a 23-year-old, stay-at-home Mom of four.

While I managed to do it with only 21 words!!! And I’d like to let everyone know that I was able to write it as a Twitter update (a tweet?!?), with 33 characters to spare. Woo hoo!!

I feel like I’m leaving myself open to alot of stereotyping and negativity from the short version of my elevator pitch. And I can’t decide for the life of me if that’s a good thing or a bad thing. I also feel like it hardly describes what The Rantings are about. If anything, it’s almost a misrepresentation of what The Rantings are. Or maybe it’s not, I can’t decide. Maybe this will help us:

Long Version:

The Rantings of a Tortured Mind is a blog/website that is maintained and written by me, Valerie Rayne, a 23-year-old, stay-at-home Mom of four whose passions are her kids, her music and her sexuality. The Rantings cover many aspects of my life, from my 5-year-old, 3-year-old, 2-year-old and 2-month-old to songs and stories that I have written to my wants and desires for my life (which will hopefully make me feel accountable to start putting my life into order – the way I want it!).

I guess in a way it gets my point across, but are you still left a little confused? Does it make you want to read the blog more or less? Any comments or suggestions are appreciated.

  1. Excellent work. You have gained a new fan. Please keep up the good work and I eagerly await more of the same interesting posts.

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